LinkedIn for millennials: 4 tips for creating a presence

By Jenny Fukumoto

LinkedIn isn’t “Facebook for old people.” A recent survey says that LinkedIn is one of the best tools for millennials to search for their next job.

Are you ready to take your profile to the next level?
Jonny, a fellow millennial co-worker, asked me to explain to him—in 30 seconds or less—how a young professional can build a LinkedIn presence.

I accepted the challenge.

Whoa! Did you get all that? Now that I have more than 30 seconds, let’s go into more detail.
Make sure you have a profile picture. Skip the one of you chugging a beer on Friday night.  Your picture should look professional. Now, that doesn’t mean you have to  shell out hundreds of dollars on glamour shots, but your picture should show your face clearly. This will make you more approachable and recognizable when you’re building your list of connections.
Fill in as much information as you can. Your job search will benefit from having information in all the fields, especially if you’re searching for a job. Recruiters in your field can search for your specific skills, so keywords (such as industry skills or computer programs you’re proficient with) can help you nab your dream job.
Join as many relevant groups as you can. This is the easiest way to network with your professional peers. You’ll also get emails (as frequently as you wish) updating you on discussion threads and job listings within that group.
Be proactive. First, connect with friends and professors you know from school, internships, and extracurricular activities. But it’s also completely appropriate to request to connect with someone you haven’t met yet, but would like to know better. Just make sure you write a  quick, professional note explaining why you want to connect. This could be a great way to meet your next mentor.
Do you have any LinkedIn job success stories to share? We’d love to hear them!