Why Cosmo is scarier than Muammar Qaddafi

By Jessica Levco

Confession: I’m pretty lousy at writing headlines.

So, in an effort to improve my skills, our CEO suggested I get a subscription to Cosmopolitan and write a story about what I learned.

At first, I didn’t know if I could handle it.

Me?! Read Cosmo? My mother would be outraged!

I grew up sheltered with city magazines, news magazines, gardening magazines, and my Dad’s Sports Illustrated.

Cosmo in Levco household was banned—along with MTV, Dawson’s Creek, and getting your ears pierced before you turned 18.

But now that I’m adult, I can do whatever I want. That means I can eat Cool Ranch Doritos for breakfast, tattoo my body with dragons and watch marathon re-runs of “16 and Pregnant.” I’ve earned it.

A subscription to Cosmo would be my first step toward adulthood. When the first issue came to my mailbox, I jumped up and down with excitement. Now, I could finally un-lock all the world’s mysteries about men and makeup in just one sitting.

Well, 140 pages later—I was scared. Shitless.

Cosmo told me that everything I was doing with my life was wrong. I wasn’t wearing the right clothes. I wasn’t bringing out my “inner sexy beast.” I wasn’t even washing my face correctly.

The magazine does a brilliant job of preying on the inner-fears of a millennial woman’s 13-year-old self: Do I look fat in these jeans? Why is my hair always so frizzy? I can’t believe she wore that! Why can’t I look like her? Why doesn’t he like me? How can I get him to like me more? I should buy new lip gloss!

Don’t even get me started on the tips and tricks.

So, ladies, why do we keep reading this trash? Aren’t we old enough to know better? And if you do know better, please tell us—what do you enjoy reading?

And no, just for the record, I really don’t think Cosmo is more threatening than M. Qaddafi. I just thought it would be a good headline.

At least Cosmo taught me something.

Finding a millennial mentor—through blogging and tweeting

Recently, @RaganMafia asked our friends at #millennialmafia if they’d like to submit a guest blog post for us.

We heard back from Anna Holcombe, a Chicago blogger who is looking for a job in public relations and social media.

She wrote a post about how the Levi’s millennial-based ad campaign caught her eye. The campaign is driven by research that says millennial women prioritize their independence, instead of following the traditional routes of pursuing a career, marriage and/or motherhood.

Yet, at the same time, millennial women need mentors to help guide them through the choices they face.

When Anna finished her blog post about the campaign, she tweeted it to Gaby Dolceamore, the new blogger for the Levi’s campaign.

Guess what happened next?

Well, not only did Gaby share the post with her audience, but also introduced Anna to two millennial women mentors at Edelman in Chicago. 

How cool is that?

You can read Anna’s blog here.

PS: Would you like to blog for the Mafia? Let us know!